Text and photos: Santiago Romero
Translated by MSc. Guillermo Rodriguez
ExpoCaribe 2024.- Santiago de Cuba is deeply involved in the preparations for the ExpoCaribe 2024 International Fair, which will soon spread open kits doors at the Heredia Cultural Complex of this city.
An event that is expected by many, this time, scheduled for June 26-29, and whose main objective is to foster trade and investment relations in the Caribbean region.
ExpoCaribe 2024 is regarded as the Caribbean’s main trade forum, and its relevance should not be overlooked. In a context of special economic situations and increased pressure due to the economic, commercial and financial blockade imposed by the U.S. government, this fair takes on even greater importance.
The event focuses on the members of the Caribbean Community (CARICOM), including the overseas islands and territories in the region. In addition, countries such as the Dominican Republic, Venezuela, Colombia, Panama, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Mexico are expected to participate. These countries will join together to explore trade opportunities and strengthen regional integration.
International Companies and Agencies make it possible for the fair to attract companies and trade, investment and cooperation promotion agencies from Africa, Asia, Europe and Latin America. This meeting will be a platform for establishing connections, benchmarking and exploring possibilities for collaboration.
As objectives and opportunities, ExpoCaribe 2024 will be the ideal scenario to present the Portfolio of Business Opportunities with Foreign Investment. Cuban companies will have the opportunity to showcase their exportable supply of goods and services.
A business forum will be held where interesting projects will be presented. Some of these projects will be sponsored by local governments of Cuban eastern provinces. An ideal place for the exchange of ideas and the search for commercial partners.
Santiago de Cuba Is Ready for the Caribbean Festival
Impact and Future
The second Cuba Trade Exchange in its 2024 edition is not only a four-day event; it is an investment in the future. The connections established here can lead to lasting alliances and joint projects.
This event is much more than a trade fair. It is a bridge to collaboration, innovation and prosperity in a region that faces challenges but is also full of potential. May this event be a success and may business relationships flourish in the Caribbean and beyond.
Amidst special economic situations, Cuba is facing economic challenges, and ExpoCaribe is taking place in a special context. Organizers must ensure that participants have access to up-to-date information on trade regulations and investment opportunities on the island.
Organizers must dodge US restrictions to ensure the active participation of foreign companies and promote commercial exchange.
Infrastructure and Logistics
Santiago de Cuba must be prepared to receive thousands of visitors, including businessmen, investors and government representatives. Hotel infrastructure, transportation connections and logistical services must be up to the event standards.
In addition, business forums are organized prior to the event to establish contacts and present projects.
The participation of local and national governments that support ExpoCaribe is important. The presence of government officials is expected to facilitate negotiations and promote investment.
Sustainable Investments:
ExpoCaribe seeks not only short-term trade agreements, but also sustainable investments that benefit both parties. It is expected that the alliances established during the event will bear fruit in the coming years.
Cuba seeks to diversify its economy beyond tourism and the sugar industry. ExpoCaribe can be a catalyst to attract investment in sectors such as renewable energy, agriculture, technology and health. In short, ExpoCaribe 2024 in Santiago de Cuba is a joint effort to overcome challenges and seize opportunities in a complex environment. Let us hope that this event will contribute to economic development and the strengthening of trade relations in the Caribbean and beyond.
